Mark S. Pendolino

Varolii Corporation

Seattle, WA

B2B Software as a Service Firm serving the Fortune 500

Director, Marketing Communications

• Responsible for the Varolii Corporation brand, all market-facing materials and the management of an in-house design, communication, and writing team.
• Successfully managed company re-brand from PAR3 Communications to Varolii Corporation. This included development of a comprehensive re-brand strategy, all new corporate design, messaging, positioning, mission and vision statements, web redesign, and conversion of all existing materials. The re-brand was completed in-house, on-time and under budget.
• Developed all brand styles and captured in a company-wide style guide
• Designed and developed standards and templates for all company materials (documents, e-mail, presentations, sales collateral
• Worked with key customers to develop case studies and interactive presentations
• Developed a program to conduct on-camera interviews with a variety of customers, capturing positive testimonials for sales and marketing presentations
• Assisted in the management and launch of a new company Intranet site
• Developed direct mail campaigns that led to the close of five strategic business accounts within one year (sales cycle normally 12-18 months)
• Developed standards for all company collateral and presentations

 

Parsons Brinckerhoff

Seattle, WA

One of the largest Civil Engineering firms in the US

Marketing and Graphics Project Manager

• Managed a graphic design and production team. Responsible for development of marketing collateral, client proposals and presentations, and project team web sites. Worked closely with senior engineering and executive teams to compose, edit and produce a variety of client materials, including professional reports, newsletters, and visual communications material.
• Created materials and strategies that led to multi-million dollar strategic business wins in Denver, San Francisco and Seattle
• Promoted to manage newly established graphic design and technical editing team
• Requested by clients to provide services on public projects
• Developed an office-wide style guide
• Coordinated with partner firms in pursuing large business opportunities
• Designed visual communications for client and public meetings

 

Fujitsu Consulting

Seattle, WA

IT and Business Consulting

Corporate Communications Lead

• Internal Corporate Communications Lead for Fujitsu Consulting's Western US region, which included eight offices in five states. Responsibilities included ensuring that all region employees were consistently informed of the organization's initiatives and strategies, acting as the liaison for the corporate entity, and organizing corporate events.
• Developed and implemented comprehensive communications plans
• Composed and managed web-based news articles that supported communications plans
• Designed presentations for large-forum educational sessions
• Produced a region-wide weekly print and e-mail newsletter
• Wrote and distributed company announcements
• Developed a database forum for internal information share

 

Marketing Projects Manager

• Working closely with sales, IT, and senior executive teams, identified opportunities through client research, and created presentations and marketing collateral. Also composed, edited and produced client proposals for organizations in a variety of industries, including telecommunications, manufacturing, information technology and healthcare.
• Designed and produced informative communication brochures, guides and reference documents
• Supported sales teams with marketing collateral and client presentations
• Designed many top executives' presentations

 

Communications Specialist / Technical Writer

• Worked as an on-site engagement consultant for three of Fujitsu Consulting's major clients (Qwest, Boeing, and Pacific Bell) as a Communications Specialist, Technical Writer, and Editor. Responsibilities included managing the communications for a company-wide software product rollout, developing communication plans, writing various systems, installation and training guides, researching and documenting system interfaces, writing informative articles for varying audiences, and creating materials for educational forums.
• Created a system guide for Qwest, which included existing system interface research, system documentation, and production of visual diagrams for their most prolific customer tracking system
• Received 'Outstanding Consultant' award based on client recommendations
• Wrote business cases to justify systems funding

 

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